Nothing is Clear - not even a tutorial
Clearly, I've woken up on the wrong side of the bed. *rolls over husband* *lands with a thunk on the floor* *wipes dried spittle off the side of mouth*
Have you ever been in a relationship where it is clearly one sided, where all the effort and attention goes to just one party? In my life, I've been in those relationships. Apparently, it happens on the beauty blog side of things, too! The more I think about a particular recent event, the more I get exceedingly annoyed.
Every once in a while, I get approached by a company (brand or PR), sometimes for makeup related things and sometimes not. A few weeks back, I was approached by an associate of a well known brand. I won't say too much but I suspect bloggers would know who this company is anyway. (XXX means I redacted identifying information)
She wrote a friendly and complementary note and then asked me to put together a post on a specific beauty routine. And suggested I look at their site for inspiration if I needed it. When I reached back to ask more specifically what she had in mind, she thought it would be amazing to include a link to their site (with an article & video on the topic) along with my own post.
I went on vacation and then had jury duty and was surprised she followed up. I responded with the following:
Basically, I couldn't understand why I would want do what they were asking. Sometimes I link videos and blogs if within the course of writing a post I find something relevant. I've linked to Lisa Eldridge and Jung Saem Mool videos. And I've linked to countless other blogger's blog posts. I thought driving traffic to this brand's site and having my readers see a pop up of an ad for that company's product seemed like a weird thing to do to my readers on the pretext that I am innocently just sharing my personal beauty routine. Basically, if I wanted my readers to see an ad, wouldn't I just run advertising on my own site? Why do I need to have what looks like a genuine post which then directed them to an ad?
The associate responded that there is no budget allotted and asked if that was a requirement for me. I responded that I have no financial requirement since I don't monetize my blog but brands interested in working with me can send product for consideration. And mentioned I don't always feature everything I receive with a link to my disclosure. Associate responded thus:
I can be a big dodo about many things. I am likely one to fall for scam (Is it really you, IRS? You need $700 in iTunes gift cards?). A lot of the times I take things I read and what people said at face value. But PUHLEEEEEZE. First (and clearly) there's no benefit to me or my blog to write such a post. I don't need compensation. I don't even need product either. But there's zero articulation in how this effort has any benefit for the blogger.
Even more importantly than my little indignation is this implausible idea that the brand just wants bloggers to post because it is enjoyable to us to share the company's video. How laughable is that?! And MOST importantly, it's a company's video and then a nice little ad readers get to see where I get to send you making it look like relevant and additional information. If I told you that a post is pretext for you to see an ad for a specific product, wouldn't you want to know?
They insult me and they insult you! What do you think of this nonsense?