The Ordinary Serum Foundation
I certainly am not immune to noise, though it might take a while for me to hear it. What "forced" me to buy four bottles of foundation all in one go... ! I will chalk it up to a slight case of insanity.
I have a few bits from the Deciem brands in my skincare routine, and I was very intrigued when I heard they were releasing foundations in The Ordinary brand. The Ordinary is the very affordable range of products (very low fuss) and these foundations are an unbelievable $6.70 for 30mL/1 oz. That's just crazy pants. There's a Serum Foundation and a Coverage Foundation (which I will feature later) and comes in a huge array of colors (21!).
I will feature the Serum Foundation today. It is a very fluid and lightweight product with medium coverage and a semi matte finish. It's supposed to to be easy to spread while resist collecting in lines with rich saturation in pigment.
I found their color chart pretty informative (here). I went for the Light shades for the Serum Foundation (1.2Y and 1.2YG). The Y indicated yellow undertone and the added G indicates a fine gold shimmer for a subtle highlight. Despite the large number of shades, it's a little funny that not all undertones (Y for Yellow, N for Neutral, P for Pink) is available for all the depths. They do say the color match is forgiving and that multiple shades would suit.
Containers are no fuss lightweight plastic with a black pump dispenser. No caps! I guess they save every which way on cost and the pumps twist to lock and unlock. The matte surface gets immediately drrrrrrty.
When they say yellow undertone, they are serious. I swatched both the Serum & Coverage Foundations so you can check the shades I selected. The 1.2YG should be the same depth as 1.2Y, but seems a touch deeper than the 1.2Y and has a warmer golden tone compared to the 1.2Y. 1.2Y is seriously yellow, without olive tones. 2.0YG in the Coverage Foundation is a tick deeper but not so much that I couldn't wear 1.2 depth and 2.0 interchangeably. (It's literally like I bought 4 bottles of exactly the same color)
The Serum Foundations 1.2Y especially might win the award of Belly's foundation collection for Yellow.
Here's how The Ordinary Serum Foundation in 1.2Y and 1.2YG compares to my other foundations.
The two Ordinary shades really stand out. Obviously, I'd applied very heavy so you can see and compare undertones. I would consider SUQQUs 002 shade and MAC F&B C1 cool yellow, but 1.2Y outshines in the yellow category in comparison.
For me, a cool yellow foundation is a holy grail an having a price point even cheaper than from the drugstore is extraordinary. Unfortunately, while a great shade, it wasn't holy grail level of application or performance.
Super fluid texture does make quick work of application. I like fingers similar to when I use MAC F&B. It helps me ensure I don't get streaks the way I would with a brush.
The coverage is quite good for such a lightweight formula. It is high pigment, as the product had been described.
Despite having silicone in the formula, it doesn't blur or sit very well on my skin. The semi matte finish, combined with the pigmentation level kind of sat on top of my skin. Even worse, it gave me the nose hairy look, by which I mean it accentuated the pores and sebaceous filaments on my nose. It also clung to dry patches on my skin which isn't generally noticeable with my other foundation favorites.
How It Lasted:
It wore unevenly, staying a smooth semi-matte on the cheeks, while wearing away around my nose (while sitting around those lines). It looks pretty good for about 5 hours, but after that it looks unevenly worn all the way around.
How It Looks (1.2Y):
Bare --> Foundation --> Foundation + Other Makeup (including light dusting of translucent powder)
I really liked how this color looks on me; it was very harmonious with my yellow neck! And the coverage freshly applied looks strong.
The flaw in this formula is really the clinginess to texture and dry patches (bare --> foundation --> foundation plus makeup) :
Overall I would say for the price, it is certainly good. The coverage and the easy application are a plus as are pale yellow undertones, but the weird emphasis of texture and uneven wearing aren't good for me.
Have you had an opportunity to try out either of the new foundations from The Ordinary? Replace any holy grails for you?